SocialBee is a piece of cloud software aimed at making it easier for companies and individuals to manage their social media.
It is similar to Hootsuite, another popular social media manager.
SocialBee’s slogan is ‘Get more leads, with less effort’ – but is it true?
In this complete review, I’ll be taking a look at how SocialBee performs, how much it costs and comparing it to other similar Social Media management tools.
What can SocialBee do?
SocialBee is an all-in-one tool which claims to be able to move all of your Social Media work into one, easy-to-use dashboard.
Post on all your social media accounts
We all know how annoying it is when you publish a new post and then have to copy the link and post it on all your 10 social media accounts – it’s tiresome right?
SocialBee removes the need to do this. Once you’ve connected all your accounts through the simple dashboard, you can post a message to all of your accounts at the same time, or even schedule the post for a specified date/time in the future.
Automated content curation
Automation is key when it comes to successful businesses, as it allows you to spend more time on other, more important tasks.
This is so true with Social Media, a lot of time companies neglect it because they simply don’t have the time to come up with ideas for new posts or content.
Enter SocialBee – this super helpful tool can curate content for you. Essentially, this means that it grabs relevant content from other sources automatically so you don’t have to go looking for it.
You can then post that content or have it posted automatically for you.
Not only does this make your business more active on social, it also gives the impression that you do a lot of research into your particular industry and are up -to-date with the latest news.
This is a cool feature which lets you set up automated re-posting of evergreen content.
For example, say you have a good post idea which wouldn’t change over time, you can set up SocialBee so that it posts the same thing at another date in the future.
This is ideal since it makes your social media accounts look more active, which can drive more leads, followers and ultimately, more sales.
Getting started with SocialBee
For the purpose of this review, I gave SocialBee a go by using their free trial.
Signing up for an account is pretty simple, all you need is an email address and a password.
I also like the fact that you can signup directly with Facebook, Twitter or LinkedIn – this makes it even easier to get started.
Like many other SaaS (Software as a Service) products, SocialBee offers a free trial which lets you try it out without having to commit anything financially, this is key since you need to know if it is the right product for the job.
Length of Free Trial: 14 days
Do you need a Credit Card? No
I have to admit, I am very hesitant of singing up to any free trial that requires a credit card to sign up. If the product is good, people will want to pay for it.
I was happy to find out that SocialBee doesn’t require a credit card upon the Free Trial sign up.
In addition, the 2 week (14 day) length is plenty long enough to test out the product in my opinion.
Connecting your accounts
From the main SocialBee, I struggled to find the section to add my social media accounts, I think it should be on the left hand sidebar with the other sections, but I found it eventually: you have to go to your profile settings in the bottom left-hand corner and then click ‘Social Profiles’.
Once there, you can add your different social media accounts by clicking the relevant buttons – once you click these, it opens the app (for example, if you click to connect to Facebook, it will open the Facebook login page).
From there, you have to enter your login details to authorise the app – all this means is that SocialBee can post on your account when you want it to.
Don’t worry though, they won’t be able to access any of your account details or sensitive information.
Which social media does SocialBee support?
- Google My Business
- Pinterest (Via Hootsuite – their main competitor!)
I find it quite amusing how you have to have a Hootsuite account (SocialBee’s competitor) in order to post to Pinterest with SocialBee. Nevertheless, at least they offer it!
What is the maximum number of social media accounts you can have on SocialBee?
The maximum amount of social media profiles you can connect on SocialBee is 25 (Pro Plan).
SocialBee offers 3 main plans; ‘Bootstrap’, ‘Accelerate’ & ‘Pro’, each with varying features.
Each plan lets you post to all social media types.
For most businesses, I think that the Accelerate plan is appropriate. Bootstrap is a little but limited and Pro is for the big boys like Netflix or Apple.
You can post an unlimited amount of posts each month with all plans, but there are restrictions on the amount of presets you can have.
Here’s a table looking at their different plans and the major differences between them in my opinion.
|1 Workspace||1 Workspace||5 Workspaces|
|10 RSS Feeds||50 RSS Feeds||Unlimited RSS Feeds|
|5 Social Accounts||10 Social Accounts||5 Social Accounts|
Does SocialBee offer a lifetime plan?
I asked SocialBee if they offered a lifetime plan as it isn’t mentioned on their website.
Here is their response:
We used to have a promotion with lifetime access for a one-time fee but sadly it is over.
If you need help with anything, please let me know.
Posting on SocialBee
So – it’s time to test out SocialBee’s core feature – posting to all your social media accounts.
To create a new post on SocialBee; go to your main dashboard (app.socialbee.com) and then click on the ‘Add content’ button on the left sidebar.
Once you’ve pressed that button, you should now see a screen that looks something like this (without the text):
Before you can see the preview of the post, you have to select which accounts you want to post to at the top left.
Then you have to select a Category of post (you can change these from your main dashboard).
Once you’ve done that, you can start composing your post by typing in the post box.
You can even add emojis to the post by clicking the ? in the bottom hand corner of the box.
If you want to pimp your content even more, you can add images & videos to the post by uploading them to SocialBee from the add content page.
Below the main text box, you can select a box to schedule the post for a specific time or date as well as make the post a recurring or on-off.
The content box fully supports hyperlinks and adds them automatically, you’ll be able to tell as they go blue in the preview box to the right.
SocialBee also automatically produces link previews for posts, if you don’t want these, you can always remove them by pressing the ‘x’ button on the link preview.
After you’ve made your post, just click the yellow ‘Add Post’ button in the bottom right hand corner of that page.
One thing I don’t like about this part of SocialBee is that if you cancel the post, it’s lost for good unless you press ‘Add Post’ at the bottom.
I’d like to see them add a automatic draft function where it automatically saves your content every minute or something, because it would be extremely annoying if you spend a long time creating a post and then accidentally delete it.
Now that you’ve successfully added your post, you should be able to see it in the ‘Content’ section of the dashboard.
From here, you can duplicate the post, edit it, delete it and share it instantly. You can also re-arrange it in the list of your content in that category.
If you choose to share it, you will see a pop-up like this asking you which accounts you want to post on.
Once you click ‘Share’, your post will be shared on the selected channels, so make sure it is right first – we don’t want any PR issues right?
I tested a post, and it did successfully share on the Twitter account I connected – so there’s your proof that SocialBee works.
Overall, I think that content creation and distribution process on SocialBee is okay although I do think there are rooms for improvement with regards to functionality and design.
SocialBee Browser Extension
I do like the way SocialBee have gone to town with regards to the tools the provide you with in the plans.
One of my favourite is the browser extension which is currently available for Chrome & Firefox.
It let’s you add content you find on the web directly to your SocialBee account ready for posting.
I gave the Chrome extension a try and it worked nice and quickly.
Depending on which SocialBee plan you choose, you can have different workspaces.
This let’s you separate your content and is useful for different departments of the same company or if you have different brands that you need to managed.
I think this is a handy feature and helps keep your company social media organised.
Social Media Analytics
Tracking your social growth isn’t only a fun thing to do, it also helps you stay motivated.
I like the way that analytics of your account are included in all of SocialBee’s plans, including the cheapest one.
You can access your analytics from the main Dashboard.
Here’s what’s offered in regards to analytics on SocialBee:
- Growth (Followers)
- Activity status
- Top performing posts
These analytics can help you refine your content, help you know when the best time of the day to post is and track what’s working.
By using this tool on SocialBee, you can increase the performance of your social presence.
This is up there with my favourite features of SocialBee – in fact, it might be my favourite feature.
Why is it my favourite feature?
It’s extremely powerful as it lets you find relevant users and conversations on Twitter.
By going to the Keyword lookup page on your desktop, you can search any keyword for live results on Twitter and other social media. You can even add custom filters to find only the most relevant content.
Why not just use the search on Twitter?
The search functions on most social media platforms is limited, you can only usually sort it by latest or most popular, and you can find related posts – but with SocialBee you can.
How can you use this information?
From the results of the social keyword lookup tool on SocialBee, you can open content in a new page and directly engage with it, increasing your exposure as a brand and ultimately, increase leads. Remember SocialBee’s slogan? It seems more relevant now – doesn’t it?
We all know how common it is to need a little bit of help with something. I think you’ll agree with me when I say that a product’s support can make or break it.
This is especially true when it comes to SocialBee – it’s important to know that you can trust that someone will be there to help you if you have any problems.
Like most other online businesses today, SocialBee offers a live chat feature as standard to all website visitors and account holders – this way you can directly contact someone at SocialBee to help get your issue sorted. According to their live chat, they usually reply within a day, which is okay, but could be better in my opinion.
There’s also an in-built help desk on your account dashboard which has tons of useful articles which might be able to answer your question without you having to speak to someone.
If you can’t get it sorted that way, you can send a message directly from the help desk and even book a meeting with the CEO (I’m not sure how much spare time he has but it’s definitely dedicated, that’s for sure)
To summarise, SocialBee is a functional social media management platform with a bunch of useful features and tools.
I think that the price is fair, although I would like to see some improvements to the the general design and layout of the platform.
But hey – what do I know? It’s your business and you know what’s best.
You can try out SocialBee for 14 days completely free and check it out for yourself.
Have you got a good/bad experience with SocialBee? If so, I’d love to hear it, you can leave a comment in the comments section below.